Ok, so a mate of mine asked me just yesterday if having a lot of outbound links on his website would help him rank. The hard and fast answer is no. The discussion continued and he went on to point out directory pages that ranked well for his marketplace. The relevancy here was that he had often been approached by some of these directory companies asking him if he would be interested in buying a listing on their directory site. He thought it would be a good idea to create such a site as a way of earning some extra residual cash.
Internal linking ‘structure’ plays a role in the spiders’ assessment of site quality, but does by no means assure it’s success in the SERPS (Search Engine Results Pages).
If you wanted to find a nice restaurant to take your hot new date to and was not sure of which restaurants were the best in their area, how would you find out? Would you just look for the biggest place, or the one with the most publicity? Or would you ask people in the area? Who would you ask and out of those people you asked, who’s opinions would carry the most favour?
Where links are concerned, you’re far better off getting quality links pointing to your website. Links from authorities in your marketplace.