Effective link building is an integral part in an effective SEO campaign and is the part of SEO that most people find the hardest to execute. To start an effective link building campaign means finding web pages that relate to your industry – sites that cater to the same audience as your own site. The start of an effective link building campaign usually means finding such sites through search engines and when you come across a site that fits your audience’s profile and preferably in the same niche as yourself, you can contact the owner directly and ask them to add a link of one of your site pages in to their site. This is a win – win situation for both parties concerned, because the site owner will be adding a useful link in to their website that will add value to their offering and you will receive a virtual endorsement that helps you rank higher.
It is helpful to an effective link building campaign to do some link analysis and find out all the web pages who think they are linking the web browsers to useful sites , because then for instance if you notice that a certain website is carrying the link of an non active website that does not offer its services you can directly contact the site operator and inform them of that website’s current status, and on the side do advertise your website, it is all the better if your website corresponds with the non active one. Because then you can speak of your website and its attributes and offer to link you’re self with that website by removing the non active site.
Perhaps finding the exact site to use this tactic to build an effective link building campaign is a tough call; furthermore to find a web site that has some relation to your own website may seem to be even more of an arduous task. A certain degree of research will be necessary and helpful along the way, however it is the search engines themselves that will be prove to be useful for you, you can try using the queried type of search for finding services that are no longer active on the internet, such as “services no longer in function” or “sites that have been shut down” it also important to stress on your specific key words when searching for the relevant sites out of service. If you want to find a service provider that has stopped selling a certain type of product you can also search for them thorough search queries such as “sites that no longer offer (the product)”.