Step by Step
It can seem like a minefield navigating all the elements that constitute a successful and holistic SEO plan, let alone executing it.
Here’s how we do it at Final Design Studios.
Penguin, which went live in April 2012, catches spam, in particular identifying links that are pointing out of link farms and paid networks. Don’t try and short-cut your way to the top by entertaining ‘link buying’ services. Better to focus your attention on earning links from great web sites, rather than chasing links for the sake of attaining fixed quantities of so-called ‘quality links’.
Improve your search listing’s visual appeal and make use of the extended real estate awarded with Rich Snippets. Your listing can be complemented with star ratings, images or many other data-led details, such as recipe star review ratings along-side the number of calories per serving. This will usually also increase your search result’s overall Click-Through Rate, making it an even better investment.
Google’s Panda filter is specifically designed to ensure that low quality content appears lower in its SERPs (Search Engine Results Pages). To avoid getting hurt by a Panda penalty you want to make sure that every web page has at lease 3-4 paragraphs of unique, compelling, and ultimately engaging content that keeps your visitors clicking through pages; not the back or the close button.