Tracking your Google rankings helps you improve content quality.
Tracking traffic on pages is great to optimise content. You can see how many people are enjoying your content. But if ranking highly also means a good user interaction with your site, how do you get there to begin? Tracking your position in search results. You’ll see your ratings pop up or down in large moves, testing your pages – giving you insight into how to focus your efforts to improve CTR by ensuring the page meets the visitor’s intent.
